India’s ethnic crafts are one of a kind and full of colors, skill, generations of knowledge and variations appealing. Unfortunately, most of it is no longer appealing as a full time occupation to the next generation of these craftsmen. The reasons are manifold. First, that there is lack of research in the domestic and international markets to improve the salability of handicraft products. Secondly, most of the craftsmen are located in We are on a mission to preserve the dying arts which are part of the rich heritage of our past.
By combining Arts with Technology and Markets, high end results are expected for the artisans. For example, our website provides an option where an artisan can create a virtual exhibition of his creations, allowing it to complement any live exhibition which they are a part of, or to simply share the link with many people on social media.